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Sumitomo Mitsui Banking Corporation (SMBC) Toyosu Sub-Branch

This new branch was designed mainly targeting customers in their 30’s and 40’s who have strong intentions to consolidate their transactions. We sought to create a relaxing atmosphere, where customers feel free to seek advice. Total store space is approx. 200 m2, which is smaller than other stores. Area for the back office has also been reduced as much as possible, in order to increase the area for customer-facing services. Conventionally-used high counters were removed to encourage a relaxing space where customers can freely approach the information counter to receive advice. From design branding to store opening in Toyosu- the project is now complete.